Even though blogging has become extremely popular, many freelancers still regard it as more of a nuisance, rather than a benefit or a valuable asset. In this article, I’m going to attempt to demonstrate why your blog isn’t a nuisance – in fact, it can be an extremely valuable asset for your freelancing business. One… Continue reading Your Blog is Your Business Asset
The Fine Art of Social Media Newsjacking
Whether you’re in charge of PR, social media, marketing, or media relations, you may have heard of the “newsjacking” concept. In fact, you may have it on your list of goals for this year, but you may not entirely be sure where to start. Newsjacking, a term coined by David Meerman Scott, is the art… Continue reading The Fine Art of Social Media Newsjacking
5 Signs Your Company’s Blog Is Failing
You’ve probably heard about this new thing called content marketing. It seems to be all the rage as of late, given that 89% of companies using content marketing say it works. So chances are you’ve started a blog. The problem is, we’re business owners, not bloggers, and our blog is not always our primary concern.… Continue reading 5 Signs Your Company’s Blog Is Failing
Make Sense by Speaking to Your Audience – Not Above Them
How do you communicate when you meet your best friends for dinner or libations? The evening is probably full of inside jokes, your own vernacular, and a unique language that evolved over years of hanging out and busting chops. If someone new joins you now at night, that person probably feels left out and a… Continue reading Make Sense by Speaking to Your Audience – Not Above Them
Use Voice and Emotion for Positional Content
When developing content for your social media channels, it’s easy to go “off brand.” And that’s okay. In fact, using emotion to drive your content is often essential to delivering an effective viewpoint or voice to your consumer. However, you can run into problems if you haven’t used your brand as a litmus test to… Continue reading Use Voice and Emotion for Positional Content
How to Create, Share, and Hijack Brand Equity in Your Content
From time to time, people ask me why I write about content marketing on a social media business website. I reply, “Why am I putting this gasoline into my car?” As for a quick recap of why content marketing is so essential to your strategy, think of your social media channels as buckets or holders… Continue reading How to Create, Share, and Hijack Brand Equity in Your Content
The Difference Between Content Marketing and Social Media
One is your heart and soul. The other is you waving your hands, tapping your feet, and nodding your head to express your heart and soul. Do you know which is which, and why? Do you know why the latter without the former is meaningless? I’m going to tell you why. In the process, I’m… Continue reading The Difference Between Content Marketing and Social Media
How to Create a Sea of Content from One Drop
Frequently I get asked the question that haunts me a little: “What is the most important content I should be developing right now?” This is problematic for me because I have no idea what your goals and objectives are. Nevertheless, let’s put that aside and assume you have a plan and goals. One of the… Continue reading How to Create a Sea of Content from One Drop
Do You Still Need a Website in 2025?
You look around and you see that times are different. The soup line has become popular again. You are thankful that you have not had to resort to it personally, but you see that there are those who could benefit from a bit of kindness and some available cash assistance. It seems that regardless of… Continue reading Do You Still Need a Website in 2025?
How to Deal with Outdated Content on Your Website
The New Year is the perfect time for businesses to go through their entire website and conduct a content audit, or look through each piece of content and determine which content is still relevant, earning traffic and engagement, and which content just isn’t cutting it. It’s a long and tedious process, but with all of… Continue reading How to Deal with Outdated Content on Your Website