Starting out is always tough! that means new tasks, challenges and commitments. I hope this interview sharing the very first steps you need to take when starting a blog will motivate you to act!
First, let me introduce the participating experts:
||Abstract thinker. Rational. A man with 7 missions to complete who needs a 28 hour day.
||Care’s mission is to help 1000 high achievers break through vapid plateaus and take life to the next level.
||Paul Shapiro is a search marketer that loves to take both a technical and creative approach to SEO.
||Ryan is a career Internet professional, with 14+ years experience in varied realms of the online world
||Don is writer, dreamer, believer engaged in freelance article writing, ppc ad writing, and content marketing.
||6+ Years of experience of working with and setting up WordPress blogs
| JacobkCurtis (G+ Jacob Curtis)
||Jacob is a Digital Marketing Strategist based in Portland, Oregon. An early adopter of digital media, Jacob has observed the evolution and adoption of social media and video content in connecting people online. Working at Bonfire Marketing he continues to hone his craft and creates social media tutorials in his free time.
| adamjayc (G+ Adam Connell)
||I have run various blogs, grown a gaming site to 30+ contributors, written for KISSmetrics, Crazy Egg, Pro Blogger and Boost Blog Traffic while being cited in CIO.com, HuffingtonPost and other top publications.
||IM / SEO Blogger and Internet Fanatic.
| infaweb_SEO (G+ Jonathan Harrison)
||SEO since 2006 with project management, software testing, strategy and PPC in my tool kit.
||Matthew is online marketing experts for 8+ years, servicing thousands of clients through direct services, consultations and website setup
||I have been blogging for many years, but I’ve only started really building a readership in the past year of so.
||I have been a blogger, since 2009 and a freelance contract writer since 2010. My second book, Start Up Gap, just came out this month.
||Scott is father, husband, traveler, biker, and fan of Calvin and Hobbes. Oh, and an SEO & Inbound Marketer.
||Blogger for 5+ years
Please name first 5 steps once you decide to be a blogger:
So many people do things the wrong way round, they start a blog without any clear idea of how they will monetise their work. Now if you are writing for your own pleasure that is fine, but if you are writing for other people then planning is essential. Sticking Adsense on your site is only going to earn you coppers; affiliate links will only earn you money once lots of people have come to know, like and trust you. The only way you are going to earn money is to develop your own information product or service and to sell that to the subscribers who love you.
- Identify your target market or niche – You cannot be all things to all people, but you can be a Godsend to a few. These people will come to love you.
- Understand the readers you are writing for – understand them intimately, their motivations, what upsets them and what excites them
- Have an auto-responder set up – This costs money, but is the only way to capture the email addresses of people who visit
- Have your sign-up incentive ready to roll – This is the reason people will give you their email addresses, so it had better be good, this step includes a sign up page/box.
- Have a series of free, super-value products available to grow your readers’ love for you – You need to earn your readers’ love, like a Greek god (Geek god?); you need to dispense favours before your readers will come to trust you enough to start paying you money to provide them with services or favours.
Retweet it: “[inlinetweet prefix=”null” tweeter=”null” suffix=”BY @Philtrate”]you need to dispense favours before your readers will come to trust you[/inlinetweet]”
A. Care Mycue (Mentor, Coach)
“5 Fundamental Footsteps for Fledgling Bloggers”
1. Clearly understand your primary reason for wanting to start a blog in the first place. Write it down, keep it visible, and refer to it often. This goal clarity will provide the motivation you need to keep showing up and doing the work even in the throes of staunch resistance.
2. Clearly identify a topic that you are greatly interested in. Why? Because you will be generating a LOT of material about that topic! If you have several different ideas, try writing a series of 5 or more posts on each one and seeing which one feels most “ripe” to you.
3. Clearly define whether the main purpose of your blog will be to educate, entertain, and/or inspire. Whether your site will raise awareness, solve a problem, or address a desire, knowing the site’s purpose will guide the design process in order to best highlight your topic.
4. Place an email “opt-in” on your site so you can start to build your subscriber base from day one. Email subscribers are far more likely to purchase products than any other individual form of connection. Some people have created lucrative businesses with an email list alone!
5. Start building relationships with other bloggers. Opt in to their mailing list, and comment/share their posts. If something they write sparks a post of your own, cite their article and link back to it in your post. These relationships will be a source of motivation and insight, help you reach a wider audience, and increase your overall chance of becoming a successful blogger.
BONUS TIP: Persevere. For a time, it may feel like all your efforts are leading nowhere. It’s also seriously disheartening to publish an epic post and never receive any indication that anyone even read it. When you feel like giving up, stick with it for at least another month. Successful bloggers often report that their turning point happened right around the time they were preparing to shut down their blog.
Retweet it: “[inlinetweet prefix=”null” tweeter=”null” suffix=”BY @CareMycue”]Successful bloggers report their turning point happened at the time they were about to quit[/inlinetweet]”
A. Paul Shapiro (SEO Director at Catalyst)
Step 1: This is the biggest step. Just write you’re first post! From my own experience, and from talking to others, it seems that the largest barrier to blogging is the creation of the initial post. Once you create that first post, continued blogging is much easier. Don’t worry if it’s not the best post in the world, blogging will be a learning process. You will get better with time. Go! Write that first post NOW (doesn’t have to be in a CMS, it can be Microsoft Word, Google Docs, or my preference, a Text Editor). Of course, it’s good to write with the theme of your blog in mind.
Step 2: Setup your blog CMS. If you don’t have web hosting and plan to create a self-hosted WordPress blog (recommended), then get a web host and get the basic blog set-up. I wouldn’t worry about design initially. Worrying about desisgn becomes another barrier for entry. The default WordPress theme is very nice and you can worry about changing it later. Set-up your Google Analytics, Webmaster Tools, and your SEO plugin (I recommend Yoast’s plugin). You can also use any of the other major blogging platforms if you wish.
Step 3: Get involved with your social network and let people know you are starting a blog. This is useful for creating an initial readership base. Most likely, you’re friends will assist you in seeding your content into their respective communities. Word of mouth is key.
Step 4: As an SEO, I’m an advocate of doing some initial keyword research. Drop into Google Keyword Planner tool and find some related keywords that a lot of people are searching for. This will help guide the creation of future content on your blog. You want to write content that is in demand.
Step 5: Promote, promote, promote! Make sure you let people know when you have new content. Encourage people to sign up for you email list, subscribe via RSS feed, and follow you on the respective social media channels. I highly recommend you sign up for Triberr, a blogging community where you leverage the network of influentialy bloggers to co-promote your content and the content of others within “tribes”. It’s a great community and can really help augment your blogging efforts, especially when first starting out.
Retweet it: “…[inlinetweet prefix=”null” tweeter=”null” suffix=”BY @fighto”]the largest barrier to blogging is the creation of the initial post[/inlinetweet]”
A. Ryan BeMiller
1. Niche selection (What you want to blog about) – It kind of goes without saying, yet it’s worth repeating. You need to have a clear idea of what it is you’ll be blogging about. Be it something you’re passionate about, or a niche you’ve determined is undeserved and profitable, or both…you need some direction.
2. Define a purpose for your blog – Why are you doing this? What will you get out of the blog (money?, satisfaction?). You need to understand the reason your blog will exist and why you’re doing it.
3. Figure out and implement all of the technical details – Come up with and purchase a domain name. Purchase a web hosting account. Install WordPress (don’t think about other platforms…just use WordPress). Find then install a free or paid WordPress theme (this is what dictates the look and feel of your website/blog).
4. Write a killer About Me page and an epic first post – The About page is one of the most visited pages of any site. It’s an important page that is often neglected. This is a great opportunity to establish your relationship with your readers. Let them in on who you are as a person. You want to make a connection with your visitors and this is a great way to do that. And why an an epic first post? Because why would you start anything with something mediocre? Don’t do one of those “Hello world, this is my first attempt at a blog…I hope it works out well, blah blah blah”…kind of posts. That doesn’t set the tone for your blog. It gives the impression that you’re not sure about this and that doesn’t inspire confidence in your readers. OWN your niche from the get-go. Establish that you are an authority on your subject, even if no one knows who you are.
5. Guest Post – There is simply no better way to increase your traffic, and grow your audience than by leveraging the audience of someone who is already an established authority in your niche. …that is, unless you want to pay for traffic…but that’s not generally very fruitful for a new blog with no source of revenue. You want to seek out a list of the top blogs in your niche and closely related niches. Then pitch them on article ideas that you would like to post on their site. These posts would obviously contain links back to your site. Don’t worry about being unknown. If you can provide great content to a blog owner, they don’t care who you are. Really. Find out what the most popular posts are on their sites, and pitch something similar.
Bonus 6th Step: Be able to capture emails from day one – Sign up for an email service like MailChimp, GetResponse or Aweber. Put email list sign-up forms on your site. ALWAYS be pushing visitors to sign up for your email list. This will be the most valuable asset of your blog. Guaranteed. No matter what else happens, you will have a list of subscribers that you can write, promote and sell to. And believe it or not, email is the largest contributor of repeat visitors for most successful blogs.
Of course, there is a lot that goes into each of these 6 steps…a lot more than I can provide here. But these are the basic fundamentals that will get you started in the right direction.
Retweet it: “[inlinetweet prefix=”null” tweeter=”null” suffix=”BY @shoppingsignals”]Step 4: Write a killer About Me page and an epic first post[/inlinetweet]”
A. Don Sturgill (Writer)
1. Determine what you will write about. The more you can focus, the easier it will be to identify and speak to the needs of your chosen audience.
2. While it is possible to launch your Blog under Blogger or WordPress.com (etc.) auspices, it may be better to go ahead and get your own dedicated URL and establish a presence on your own. Look at your purpose and ambition to determine this. I bet Anna Fox will have an article to help you decide.
3. If you go with self-hosting, choose your URL. Be sure it relates to your topic and that it is a “clean” name. Use the Wayback Machine and other means to look at the history of the URL. Regardless of platform, consider the title of your Blog. It is not necessarily the same as the URL.
4. Design your site for efficiency and ease of reading … drop the cutesy stuff. Keep it simple and readable. Use graphics to augment the text, not to hide it. If yours is a photoblog, reverse that.
5. Get at least five articles prepared (to be sure you don’t start and stop suddenly) and begin the launch. Ideally, you should post at least once per week to get off to a good start. Supplement your posts with a social media strategy to help get your site known and visited. Check tools like Viral Content Buzz to help get the word out.
6. Have fun and provide value! See how much you can give, not how much you can get.
Retweet it: “[inlinetweet prefix=”null” tweeter=”null” suffix=”BY @Don_Sturgill”]The more you focus, the easier it’ll be to identify & speak to the needs of your audience[/inlinetweet]”
A. Ivo Vachkov
- Put yourself in the position of the target reader and figure out what they want to read about (not what you want to write about). Experiment with topic formulation and discussion angles: articles as lists, pros/cons, free/essay narrative, etc.
- Create articles regularly, once a week, twice a week. It is important to keep the schedule. It will drive the returning visitors.
- Make sure to properly configure your platform for SEO (it always help to aid the search engines). It is not as effective as striking some hot topic, but definitely helps.
- Configure proper caching and/or CDN, the faster the site, the better (empirical evidence in my case is that when page loads are more than 2-3seconds, the users drop)
- Be original! If you’re in for the long run, build content slowly with a strategy, if not – always follow the hottest or the most controvercial topics.
A. Richard Callaby (Freelance Writer)
The very first step is to learn how to secure your website. Without proper security on your website all of your work will rapidly disappear due to a random hacker attack. Secondly, learn how to back up and restore your blog if any of these attacks should occur. Whenever you post something new you should back up your blog, or if you are blogging on a daily basis then this process should be done daily.
The second step is to write at least a weeks-worth of content before launching a blog. The reason why this is important is because as you are learning the ropes of how to use your technology to be a blogger you want to have something already prepared. Nothing is worse then going to a blog that has very little content, and if you want to constantly keep your blog updated working ahead of time would solve a lot of headaches. Some may say you want to have a month’s worth of posts but that may be a bit too extreme but if you do create a lot of content beforehand then any problems you may have in your personal life or at your work won’t stop your blog from continuing on.
The third step would be to start to network with other bloggers. Try and be cool about it and be as helpful as you can. Of course, if you are the new kid on the block you may not be taken seriously, however, the people who see the value in what you have to offer will pay back dividends. By joining groups on LinkedIn, Facebook, G+, and so on you can learn what people are most concerned with, if you know how to solve these issues then write up some tips and pointers on these topics and then try and get the word out and advertise those posts.
The fourth step would be to find forums, blogs, and other places where you can share your knowledge and expertise. Of course you will want to be able to eventually include a link to your blog so you can get traffic and visitors so you can start to build up a fan base. You can leverage this fan base to earn commissions on recommended products and services. It is always best if you have used products or services in the past, recommending something you haven’t used before is wrong on many levels and ultimately it will bite you if that product or service is shady in any way.
The final step would be to start to generate revenue from your blog. The above steps should have given you enough of a marketing edge to start to earn some money from your blog each day. Signing up for Google Adsense, or other advertising platforms can greatly help with earning at least small amounts each day. Those small amounts eventually add up and you can use those funds to advertise your blog on Facebook, Google Adwords, Bing, and other platforms.
Having a daily plan of action of steps you wish to accomplish that day greatly help eliminate clutter and remove the “shiny object syndrome” from your life. Being focused and sticking to your goals can greatly help with building up a sizeable blog audience and in a year you would be surprised how far you have gone.
Retweet it: “[inlinetweet prefix=”null” tweeter=”null” suffix=”BY @rcallaby”]Nothing is worse then going to a blog that has very little content[/inlinetweet]”
A. Jacob Curtis (Digital Marketing Strategist)
Step 1: Focus on a niche
No one follows blogs that jump from one topic to the next. Users like to know what to expect when they come to your blog and more importantly what they will get from subscribing or following it. For example, if you first start a blog about eco-friendly cat toys, and then your most recent article is about your favorite pizza sauce recipe, your inconsistent content isn’t going to be relevant or resonate with your audience (and will also confuse Google about what your site is about). Instead be a resource for a particular niche and only produce content and here’s a hint, write about something you’re already interested or passionate about.
Step 2: Decide your branding/voice
This is one of those foundation steps that every blogger must go through, and even revamp occasionally. While your writing “voice” and “tone” will develop over time, the sooner you figure out your blogs color scheme and how that communicates your goals, the better. You may even decide to incorporate the same branding across your personal accounts to associate yourself as the author and owner of the blog, especially if you’re an entrepreneur.
Step 3: Choose your domain and web-hosting
Starting off, you might decide to save a few bucks and go for some no-name free hosting or website template site. In all honesty, if you’re really serious about blogging, spend the extra cash and sign up with a legit web-hosting provider and CMS like WordPress. During this phase it’s also important to strategize your domain name. While I always recommend people secure theirname.com for personal branding reasons, for other situations, proper research is needed to develop a unique and optimized domain name. Also, make sure your website is mobile friendly!
Step 4: Pick a frequency
Ok, now that those foundational steps are complete. The next most important thing newbie bloggers should do is pick their publishing frequency. While it’s highly unlikely a new blogger can produce content daily, it will become critical to balance out your resources to where you’re not overwhelmed. At first, see if you can maintain writing one new blog once a week, from there depending on workload, you can work it up to one blog a week along with one guest blog on another site. Remember, frequency is also important to your readers and Google. If you tell your readers you blog weekly, blog weekly.
Step 5: Focus on Email Subscribers
My final piece of advice for newbie bloggers is to focus on building their email list. Email marketing is a wonderful way to stay in touch with your readers for later conversions. Including forms on your blog’s sidebar or below new posts will prompt visitors to subscribe. Just remember, you need to be providing enough value and interest that readers would feel like they’re missing out if they weren’t receiving your weekly posts. A standard way to increase subscribers is to create and provide something of value in exchange, like a free guide on XYZ users can download after sign up. The most important part about your email list is that you own it.
Retweet it: “[inlinetweet prefix=”null” tweeter=”null” suffix=”@JacobkCurtis “]write about something you’re already interested or passionate about[/inlinetweet]”
A. Adam Connell (Founder of Blogging Wizard)
1. Understand your audience
The biggest reason why most blogs fail is because they don’t understand their audience. You should develop audience personas to help you get a clear understanding of what your audience wants. Then you can work on delivering what they want.
2. Connect with other bloggers in your space
A lot of your success will be thanks to who you know, not what you know. Start building relationships with other bloggers in your space, particularly influential bloggers.
3. Have a plan for converting your readers into subscribers
Email is the best channel to reach your audience on. It’s far more reliable than any social network so you need to use your understanding of your audience to deliver an experience they want to be part of. You could start this off with offering an ‘optin bribe’ to compel them to sign up to your list. This could be as basic as a PDF which solves one of their biggest problems.
4. You need the right content
This all comes out of understanding your audience and knowing what your competitors are doing. Deliver the content your audience wants in a way that your competitors can’t.
5. Have a plan to make money
To a lot of bloggers, this may feel like the most important part, but you need the other parts of the puzzle first. Start making money from the beginning, be careful of relying on advertising and focus more on offering services or products. That’s where the money is.
Retweet it: “[inlinetweet prefix=”null” tweeter=”null” suffix=”BY @adamjayc”]develop audience personas to help you get a clear understanding of what your audience wants[/inlinetweet]”
A. CharlesFloate (God of SEO)
It’s actually quite hard to boil down the various steps you need to take.. but there’s definetely 5 I went with when I started out, and they’ve since thrown me into a succesful blogging career.
1) Choose a Niche within your Niche
Unless your niche isn’t very competitive and you know a lot about it, then don’t ever dive head first into trying to cover everything. I made this mistake a few too many times with my own projects. Trying to target every aspect of an industry is very hard when it’s just you, and without a multi-thousand dollar budget for content writers each month, you aren’t going to be able to cater to all the news and your blog will be deemed as quantity over quality.
Target a smaller niche within your niche that your blog can specialize in, and you’ll be able to build up a proper name for yourself from there.
2) Optimize Every Post as it goes Live
This is again, something I didn’t take into account when I first started blogging and caused me hours and hours of work later on.
Before you ever hit the publish button, make sure you have optimized your post’s meta title, meta description and if you can, try to optimize your post differently targeted around the way it’s shared on social networks – e.g. Some titles get better reception on Facebook than Google+ and you can change the way each is shown via tools like Facebook’s OpenGraph.
3) Develop your Persona
Something that I wish I’d done more when I was first starting out, was interacting with communities. Building out a persona and reputation within forums and places like Reddit, can create a whole new source of traffic and following.
I highly suggest working just as hard to post on Forums and sharing communities as you do for your blog – You’ll quickly see your referral traffic spike.
4) Cover other Bloggers Topics
If other bloggers are having a successful article about something, then do your own take on it and Tweet or Email them about it – A lot of the time you’ll get shares and links back to the posts from the original bloggers and you’ll be able to steal away a part of their following.
5) Start an Email List from the Start
As soon as your blog goes live, you want an email list to be on it. I took 2 months to put mine together and in the process, I lost a good few hundred signups. Email newsletters mean a lot of returning traffic and it’s something every new blogger should have on their site.
Retweet it: “[inlinetweet prefix=”null” tweeter=”null” suffix=”BY @Charles_SEO”]work just as hard to post on Forums and sharing communities as you do for your blog[/inlinetweet]”
1. Decide a name
You need something to catch your niches attention. Ensure it is easy to remember and the domain is available.
2. Create a brand
This one is a little sneaky. The reason is to create the correct brand you need to do your research on your target audience so it actually covers a few steps! If you don’t have a catchy brand you won’t get the traction you want. A free stock image as a logo won’t cut it.
3. Develop an SEO and user friendly blog
It’s no good having a blog that people hate to use as they won’t use it and it no good having one that search engines can’t read as no one will find it.
4. Build a content strategy & generate top quality content specific for your niche.
Just creating content because you think it’s what your users want normally doesn’t work too well. You need to work out what content you are going to create, for who, why and how will you deliver it. It might be an infographic and used on Pinterest or a long article with several images that you want to share on Facebook. Whatever it is it needs thought.
5. Get networking. Blogs, forums, communities, social etc. Get involved in your niche.
The only way to gain rankings in search engines and build a following from people in the niche is to get active. Don’t sit back.
Retweet it: “[inlinetweet prefix=”null” tweeter=”null” suffix=”@infaweb_SEO”]work out what content you are going to create, for who, why and how will you deliver it[/inlinetweet]”
A. Matthew Anton (web designer / online marketer)
1) End Goal: What is the end goal. Why am I blogging? As Earl Nightingale said, if a ship has no destination it will only leave the harbor by luck, and most certainly never find its destination. Do you want to become known as an expert in your field, is this a hobby, help as many people as possible, use it to drive sales, build trust, or maybe all of the above? You have to write down your goals in life, and blogging is no different.
2 ) Audience: Who am I blogging for? Too often blogs are all over the place, and don’t have a central theme. You may think people care about your family vacation, but if you are a financial blogger, you should stick to the topics that are relevant; people are people, but you can insert your personality without wasting other peoples’ (your readership) time.
3) Scalability: Bloggers often start new projects with great zealotry, but soon realize blogging something of value is extremely difficult, even when you know your topics/subjects very well. Are you going to be the only blogger for your blog? Will you allow guest bloggers? Do you have any friends that can contribute? Also, it’s important to consider not over blogging for the sake of post count, as 1 quality blog post, promoted properly is worth more than 1000 mediocre blog posts left in obscurity.
4) Networking: No man is an island. Successful people hang around other successful people. Bloggers are no different. Create lists and include other top bloggers in your industry. The natural tendency is for people to reciprocate, so by helping them achieve more success and notoriety they will in turn do the same for you.
5) Knowledge/Testing: The best blogs are ones that push boundaries, offer up live case studies, and are constantly testing new theories or strategies. Perhaps you can also offer deeper insights by doing more investigative work than other bloggers are willing to do. The internet blogging world is extremely competitive, but by offering up special knowledge, insights, or reporting you can separate yourself from the pack.
Overall, trust in yourself and love what you do. Passion and love overcome nearly anything. If the goal is to make money, you will most certainly fail. If the goal is something greater than yourself, you will most certainly succeed.
Retweet it: “[inlinetweet prefix=”null” tweeter=”null” suffix=”BY @NJAntontweets”]Passion and love overcome nearly anything[/inlinetweet]”
1. Decide why you want to start a blog – do you want to sell a product or service, or are you just blogging to share your experiences, etc. This is important because if you want to blog to sell a product or service, your blog needs to have a specific focus.
2. Decide what you want to blog about. The best blogs are blogs that are about a subject you know a lot about already, and/or are willing to research.
3. Do a search for other blogs in that niche. This is important because you want to get an idea of what other bloggers are doing (how they’re structuring their blogs, etc).
4. If you already know other bloggers in your niche, talk to them, especially if you plan to monetize your blog. When I first started my work at home tips blog, I already knew a few work at home bloggers and had already been working as a contributing writer on a work at home blog. However, I didn’t know anything about how to monetize my blog. When I talked to the other work at home bloggers I knew, I was able to get ideas for how to monetize my blog.
5. Start your blog. Once you’ve got an idea of what you want to blog about and how you want to structure your blog, it’s time to start blogging!
Retweet it: “[inlinetweet prefix=”null” tweeter=”null” suffix=”BY @emartin1974″]The best blogs are blogs that are about a subject you know a lot about already[/inlinetweet]”
A. Andy Nathan (Start Up Gap)
The first steps to becoming a blogger are as follows:
1. Determine what topics you want to blog about. If you have no clue what you are writing, then why even bother to write the topic.
2. Research the target market to discover a potential niche. What can you write about that no one else in the industry is discussing.
3. Ask people in the niche through forums and groups what questions they have about this niche, so you can address your target markets main concerns.
4. Write 10 blog posts in response to the 10 biggest challenges your prospects have. Addressing their concerns is all that really matters in building the blog, otherwise might as well write in a diary.
5. Share your blog everywhere. Let people know about your blog, and remind them regularly. Capture emails, so you can build a devoted following as well.
Retweet it: “[inlinetweet prefix=”null” tweeter=”null” suffix=”BY @andynathan”]Addressing readers’ concerns is all that really matters in building the blog[/inlinetweet]”
A. Scotttrue (SEO and Inbound Marketer)
First 5 steps once you decide to be a blogger
- Write down why you are blogging. For any project, whether it’s online or not, I believe in starting with the big picture. This step is closely related to your purpose: why you exist. Your why is highly likely to affect your success. For example, if you are blogging for SEO and to increase leads, you probably have a tough road ahead. If you are blogging because you have a passion you want to share, then your SEO and lead generation will probably improve.
- Write down what you want to blog about. This step is closely related to your mission statement: what you do. It might be obvious and it might seem like you don’t need to write it down, but this is important to help establish direction and help build the larger picture.
- Write down what is different about your blog. Most likely, you are about to blog about stuff that other people are already blogging about. And those other people do it much better. They have community and you don’t. They are known and you are not. There is a ton of great content about everything. Why would someone want to read your blog? What makes it special? What is the differentiator? Unless you bring something unique and valuable to the Internet, you’ll most likely be unnoticed.
- Write down what you aspire to be in 5 to 10 years. This step is closely related to your vision: your dream. If you have a dream that you believe in, it will unfold a path for you to take. Let me put it another way: You connect the dots behind you, not in front of you. This is how most leaders become what they are. Their path ahead looks chaotic, but it’s led by vision. Looking in the past, they can see how the dots actually aligned quite nicely.
- Write down your 1 to 2 year goal. Your vision shows you where the North Star is and your goal will help you with your initial steps. This allows you to focus on something attainable and in sight. Everything you create as part of your plan should align with a single goal. This direction and narrowed focus keeps you on track.
Notice I didn’t mention much about SEO. And I am an SEO! But I’m different. I teach people to optimize with a creative difference. Don’t get me wrong. I’m an advocate of technical SEO. But your perfect technical SEO won’t mean much to you unless you get the above figured out. And if you get the above figured out, you won’t need to worry about SEO much.
Retweet it: “[inlinetweet prefix=”null” tweeter=”null” suffix=”BY @scott_true”]If you have a dream that you believe in, it will unfold a path for you to take[/inlinetweet]”
A. Paul Manwaring (Paul @ IMH Blog)
Find a well designed and optimized wordpress theme. I usually look at themeforest for my premium wordpress themes. I will also make sure I have a nice designed logo as I believe branding is important
Sign up to a good quality host with quick support. No one wants to visit a slow loading website, doesn’t matter if you have 10 visitors or 10,000 visitors per day. Get your pages loading fast.
Install the essential plugins (SEO, Backup, Security, Cache)
If I’m selling something i’ll sign up to a A/B testing service to test and tweak my pages. Optimizely, Convert, ABTasty are a few good ones that offer cheap packages
Get my social accounts setup on a service like Buffer. Start building social accounts right away, slowly they will grow and become an excellent source of traffic
Retweet it: “[inlinetweet prefix=”null” tweeter=”null” suffix=”@IMHBlog”]Start building social accounts right away, slowly they will grow and become an excellent source of traffic[/inlinetweet]”
What are YOUR first steps setting up the blog? Please share!