Upon getting started in an online marketing campaign one of the first considerations is the targeted audience. What does the business provide a service or a product? Therefore, we must find out what the keywords are that potential customers use when searching the internet for similar products or services. Four general categories provide some insight.
I have lost count of how many times I have been asked about freelance writing, and blogging in particular. Everyone wants to know how I got my start, and I have gotten a fair few others involved in paid writing in the last couple of years. It is so rewarding to help people find a
Anyone who was on Livejournal five years ago knows one simple fact: everyone and their mother has had their own blog. Of course, the way that these blogs are presented and maintained have changed for the better. The rambling journals of teenagers talking about Justin Bieber are easy to avoid, and instead we have a
As bloggers, we are very focused on trying to improve the way we write. Which is as it should be, considering this is the primary focus of a blog; to give people something to read and inform them through this medium. Is it any wonder we find tips all over the web on how to
We all want to create the next big thing, but let’s face it: not everything we make is a masterpiece. Even when we strive for perfection we can often fall short, and the average blog will be filled with a mix of posts of various quality. That is just a part of life, and the
When it comes to social media, we all want to become influencers in our niche. Whether it is a means of establishing a real foothold as a startup, or just gaining visibility as a professional blogger or social guru, it is on all our minds. Especially when we see those who have managed to get
There are many different kinds of blogs out there. Rather than just a personal journal like it used to be, a blog is now a place where expertise can be shared, and names can even be made. Bloggers have their own businesses, running their sites as something well beyond the digital safe havens of yesteryear.
New content is the lifeblood of any blog. Everyone who has ever owned one knows that the only way to keep people coming back for more is by providing unique and well written posts. But what they don’t know is that you can still continue getting some great results out of the old ones. It