Running a blog is time and energy consuming. Just writing the posts alone takes a lot of effort and dedication, and that doesn’t even include monitoring comments, dealing with technical issues and coming up with ideas for posts. Which is why so many blogs are started with good intentions, but abandoned soon after. Or just sporadically updated with no real focus.
That doesn’t mean you can’t do more with some preparation, however. You can get more blog-efficient and start posting more while cutting down the time you spend doing it. Just imagine being able to keep the pace of a well known and updated blog, without having to spend countless hours doing it.
So busy bloggers rejoice! Here are a few tips on how to maximize your blog efficiency.
1. Plan Ahead
This is crucial, but so often missed. Every blog should have a schedule for posts, working out what they are going to be writing for the day. I prefer to do a monthly calendar for my own blog, setting it up at the end of each month for the next month. This usually takes me about an hour, but cuts out endless hours of scrambling for topics on the day.
Here’s the solid collection of “get organized” tools as well as some cool productivity cheatsheets.
2. Extra Posts When The Spirit Takes You
Some days you just feel like writing. You are inspired, clear headed and eager to go. Other days you would rather not bother, and find it so hard to focus that you waste a lot of time procrastinating. The trick is to take advantage of the former so you are covered on the latter. Whenever you feel a bit more inclined toward writing, do an extra post or two and keep them in drafts. Make sure the topics are “evergreen”…meaning they are relevant any time. Then, on the days you can’t focus, take a much needed breather and just post one of your extras. Saves time, energy, frustration and will ensure a quality post for your readers.
3. Find Guest Bloggers
You can get a lot more done when you have more than one person generating the content. But this isn’t always financially feasible, as hiring writers costs quite a lot. The best thing you can do is find guest bloggers, who will work for free but with a byline providing contact information. You can put a call on your website for guest writers, which is a good way to find some. But if you want it to be even easier, you can always check out a networking website like MyBlogGuest. Not only can you put up ads for writers, but you can read already created posts and make an offer to the writer to publish it on your site. That way you immediately know the quality of what you are posting.
4. Allow Yourself To Shorten Posts
As a blogger, you probably feel the need to give your readers as much content as possible. So you write long, drawn out posts that are good, but probably not necessary. When it comes to online writing, it is better to be short and sweet. Make long posts the exception and not the rule, and post most of your articles at between 300 and 500 words. This will take less time while giving your readers what they want more succinctly.
5. Go With The Day’s News
One of the best methods of generating quick but relevant content is to go with something interesting happening within your chosen industry. For example, a technology blog might post a quick explanation to a new model being announced, give the link to the original source and then providing their view on it. Fast, simple and also great for generating traffic when the topic is trending.
It isn’t difficult to write more in less time when you are more focused in how you go about it. These five tips will be sure to make you more blog-efficient. You will be able to post more than even, yet do it in less time than you are spending even now. Just imagine what you can do with that free time!
Image Credits: 1, 2, 3, 4, 5.