Blog commenting might be the oldest trick in the book but there’s no denying its effectiveness in terms of SEO, exposure and traffic. It also happens to be one of the very few SEO practices that genuinely make the blogosphere a better place.
The only problem with blog commenting is that there’s definitely a right way and a wrong way to go about doing it. And when you opt for the latter, it’s surprisingly easy to find yourself leaving comments with little or nothing to show for it.
Should you find yourself spreading the word about a blog or website and you’d like to get the most out of your blog commenting efforts, here are eight simple tips for doing just that.
The first rule of effective blog commenting is that you need to genuinely add value to the page that you are commenting on. This can only be achieved by actually reading the post in question. Low quality spam comments might be faster but they are a complete waste of time. If a blog is worth commenting on, its comment section is going to be moderated. And low quality comments don’t last on moderated blogs.
Stick to High Quality Blogs
The downside of trying to add value with every comment that you make is, of course, that the process becomes somewhat time consuming. After all, an insightful paragraph takes a lot longer to write than the words “great post”. Blog selection therefore takes on a whole other level of importance. If you’re going to spend ten minutes crafting a comment, it better be on a worthwhile blog.
Rank Blogs According to Six Factors
Here are the six factors that I use when selecting blogs to comment on. They are listed in order of their importance.
Moderated comment sections: If you see spam, click the back button.
Relevancy: A blog, and ideally a post, that’s related to your sites subject matter.
A “Do Follow” blog: A blog without the no follow attribute.
High DA and PA: A respected page on a respected blog.
High Page rank: Not that important these days but certainly an enjoyable perk.
CommentLuv: Two backlinks for the price of one.
Don’t Forget About Outgoing Links
Another factor to consider when deciding what blogs to comment on is just how many people have already beaten you to it. This is something that many people overlook but it’s actually very important. Web pages only have a certain amount of authority to pass on and that authority is divided equally among every backlink present. In other words, if a post already has a hundred comments, leaving comment 101 is pretty much a waste of time.
As you might have guessed, finding blogs that meet all of the above requirements isn’t easy. Learning how to use Google to track them down efficiently is therefore vital. The good news is that doing so isn’t particularly difficult. Here are a few Google search queries that never fail to find excellent blog commenting opportunities:
Your keywords “leave a comment”
Your keywords “reply to post”
Your keywords “enable CommentLuv”
Use an SEO Plug In
While Google can help you to find blogs that are relevant to your niche, finding relevant blogs with high DA, PA and PR requires a little more work. In my opinion, the easiest way to go about doing so is to simply install an SEO extension for your browser of choice. Such extensions allow you to measure the authority of every blog page that you come across with a single click.
Make People Curious About You
Most people build backlinks with the sole intention of boosting their search engine rankings. This, however, is a mistake. Provided you’re leaving high quality comments on blogs that are relevant to your niche, there’s no reason why you shouldn’t also be gaining plenty of direct traffic for your trouble.
To increase the odds of this happening, try to do the following:
Demonstrate your expertise on the subject matter.
Reply to other peoples comments.
Don’t be afraid to say something controversial.
Don’t use text speak.
Proofread your comments before clicking submit.
Don’t Forget About Indexing
Finally, there’s the small matter of indexing, don’t forget about it. It doesn’t matter how many blog comments you leave, if Google doesn’t know about them, your SERP isn’t going to change. Here are two easy ways to make sure that the majority of your comments do in fact get indexed.
Try to focus on blogs and pages that are crawled on a regular basis.
Keep a record of all of your comments and get into the habit of pinging them with services such as linklicious.me.
The author of this post, Todd Ramos, is the owner of Todd SEO Guy and he offers SEO services to clients through his website. He likes to read books and listen to music in his free time.