Effective Social Media Promotion for eBook Authors

ebook-promotionCompiling your previously written articles into one solid digital eBook means giving your old content a second chance (and ultimately build an additional source of income). But it also means lots of planning and additional marketing efforts.

But fear not: the Internet is full of tools that will help you to spread the word about your work and generate interest, with social media platforms like Facebook and Twitter helping you to reach the masses with minimal effort.

Be as effective a marketer as you are a writer by using these five tips for effective social media promotion for ebook authors:

1. Be Informative

No matter what type of writing you do or what kind of finished product you’re looking to sell to the masses, using social media to grab attention requires that you’re thorough and informative when creating your profiles.

Whether you’re creating a Facebook page with its many homes for different types of information, or you’re fleshing out a Twitter profile using only 140 characters, make a point to describe yourself and your work in a way that is both personable and telling of your genre, setting yourself up to be seen as both a living, breathing person, as well as something of an expert in your niche.

Use parts of your book as leads to build your own email list.

2. Utilize the Whole Social Web

When you think of social media, it’s very likely that your mind skips directly to the niche’s major players, such as Facebook and Twitter, but never forget that the social web extends itself far further than just the most obvious networks.

Major networks like Facebook and Twitter should be on the top of your list simply due to their sheer size and potential reach, but don’t neglect the many niche social platforms that cater to you and your readers specifically.

For example, promoting your ebooks at MyBlogU can be very rewarding given the targeted audience, and utilizing social media networks like Viral Content Buzz will allow you to push your own content farther and wider than ever before at no cost.

While we tend to limit ourselves to a relatively tiny corner of it in daily use, the Internet is a huge place; make a point to explore it in order to be sure that you’re leveraging every available tool in getting your book out there.

3. Engage and Enjoy

With informative profiles set up and the web’s many social tools ready to be utilized, it’s time to do exactly what social media was meant for from the beginning: engage and enjoy!

Your new fans and followers will come around because they’re interested in your niche, but it will take real effort to interest them in you and your work, leaving you to work the crowd like any good salesman by engaging new visitors, answering questions and comments, and adding new content to your social pages on a regular basis.

You’ll quickly find that, even with a commitment of only 15 minutes per day, you can create a very happening place for your fans to gather, helping you to draw more attention – and sales – than ever.

4. Stay On the Ball

Once you’ve established a strong social presence and you finally start to see your marketing efforts pay dividends, it can be easy to let your foot off of the gas, especially as you begin to take on new projects, but you must fight that urge and continue to make social media marketing a small part of your daily routine.

Remaining on the ball and continuing to build your social media empire will not only help you to maintain strong sales of your current work, but will also build you a platform from which to market new works in the future, making it well worth the effort.

5. Consider Bringing Your Efforts Offline

Using traditional “offline” marketing will compliment your social media marketing and re-enforce it. If self-publishing seems too overwhelming, consider starting from small. You can offer to send printed materials to those of your readers who choose to upgrade as an added bonus. There are a few printing services that can make it very affordable (check out Print Me Poster for example). There are other options too!

And/Or you can send out those printed materials to social media influencers who helped you promote your eBook (and thus build stronger connection to them). Ultimately you should feel more comfortable with the idea to print the whole book!

Have you ever written an eBook? Please share your tips!


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